To be fair, their virtual effects and instruments have always been quite good (in my humble opinion). What was originally a simple loop and sample mixing station (making music production and beat making more accessible to anyone), has grown into a full recording, mixing, and mastering suite. And over time, it has only become more powerful.
IOS generally comes bundled with this little piece of kit – GarageBand.
It would seem they were successful in instilling that image among consumers – Apples are now favored by writers, web developers, graphic designers, and videographers alike! GarageBand for Mac was originally released in 2004, when Apple was making a serious push towards appealing to the artistic and creative.